Creating
Marketing Miracle$

Looking for a proven framework for CEOs, CFOs and CMOs to build iconic B2C or B2B brands with sustainable pricing power?
Call Chris R. Burggraeve, former Global CMO of AB InBev and founder of Vicomte LLC.

Book a Free 30-Min Vicomte Call

Watch on Uncensored CMO → · Jul 17, 2024

Coming Up AMSTERDAM
Fri, Oct 30, 2026 · Amsterdam
Limited Seats

Making Pricing Power Happen

The first executive masterclass of its kind in the Netherlands — bringing CFOs and CMOs into the same room to build a shared, finance-first language for brand value and pricing power.

  • FormatOne-day, English-language executive masterclass
  • Who it's forCFOs, Finance Directors, Group Controllers, FP&A leaders, CMOs & Marketing Directors
  • WhereCapital C, Amsterdam
  • IncludesAccess to the Leadership in Finance Summit at Circuit Zandvoort
With Alex van Groningen logo CFO.nl logo Adformatie logo Institute for Real Growth logo
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What the CEO/CMO/CFO Want

Creating Marketing Miracle$ — what CEOs, CMOs and CFOs want: Finance and Marketing exchanging Bet$ and Get$ across Finance Needs/Wants, Marketing Needs/Wants, 4P Touchpoints and Brand Health.

Problem?

Creating Marketing Miracle$ — Current Finance Perception: Marketing as a Black Box using Black Magic that becomes a Black Hole for money, disconnected from Finance's needs and wants.

Solution!

The Creating Marketing Miracle$ model: Money (Input) drives Touch-Points (Output) through Efficiency, which drives Brand Health (Outcome) through Effectiveness, converting Willingness to Pay into Sustainable Pricing Power and Money (Outcome).

No-fuss downloads

The model, the guides, the audit, the reading lists

Most items below are instant — no email, no sign-up, no strings. Our three flagship guides ask for just an email so we can keep readers posted on new releases; everything else is a direct download you're free to share with anyone who'd find it useful.

More Books and Guides

The Ultimate CMO Guide to Beat Budget Hell cover
For CMOs · 2025

The Ultimate CMO Guide to Beat Budget Hell

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The Ultimate CMO Guide to Scarce Board Seats cover
For CMOs · 2024

The Ultimate CMO Guide to Scarce Board Seats

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Marketing Is Not a Black Hole book cover
On Amazon · 2021

Marketing IS NOT a Black Hole

Buy on Amazon
Marketing Is Finance Is Business book cover
On Amazon · 2018

Marketing IS Finance IS Business

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Free Immediate Downloads

Philip Kotler holding Chris Burggraeve's book Marketing is Finance is Business, bridging marketing and finance with Warren Buffett
Marketing Meets Finance

Bridging Main Street and Wall Street
Marketing (Kotler) vs Finance (Buffett)

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Creating Marketing Miracle$ model diagram
The Model

Creating Marketing Miracle$

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Alpha M — The New Marketing Capability Rating Model
The Model

Alpha M™ — The New Marketing Capability Rating Model

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Alpha M 2.0 Audit tool
The Audit

The Alpha M 2.0 Audit — rate your marketing excellence

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Impact of Marketing Excellence on Valuations
The Model

Impact of Marketing Excellence on Valuations

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Pricing vs. Purpose — Reading for Inflationary Times cover
Further Reading

Pricing vs. Purpose — Reading for Inflationary Times

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What Should I Read to Understand Marketing Better? cover
Further Reading

What Should I Read to Understand Marketing Better?

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Chris R. Burggraeve
Vicomte monogram Creating Renaissance Brands©

36+ years closing the Marketing–Finance gap

Chris R. Burggraeve is a multiple award-winning marketer turned entrepreneur, board director, and academic. He spent 23 years in corporate marketing at Procter & Gamble, The Coca-Cola Company, and AB InBev — becoming their first-ever Global CMO (2007–12).

Since 2013 he has run Vicomte, his NYC-based marketing advisory firm, helping C-Suites and Boards of B2C/B2B companies (re)build finance-first marketing capability. He is adjunct faculty at NYU Stern and has served on public and private boards since 2005.

Inspired by Leonardo Da Vinci, his professional purpose, his ikigai, has always been to Create Renaissance Brands: strong iconic Brands with sustainable pricing power, fit for the Galactic Age.

Book a Free 30-Min Call Connect on Book Us for Keynotes or Workshops Galactic Mood
Chris Burggraeve presenting with a headset microphone Chris Burggraeve speaking on stage to a room of marketers

Endorsements

What boards and C-Suites say about working with Vicomte.

"Chris joined us as a discrete Advisor to the CEO and Board in 2020, and became a trusted Independent Director some years later, to this date. His provocative yet constructive Marketing/Finance mind has truly helped the Board and Management to unleash the full potential of this family owned company."
Stefaan MerckxCEO, Cartamundi
"Signore Burggraeve helped us get started from scratch back in early 2024. Defining a compelling value proposition, discussing branding, deciding value-creating pricing approaches, and sourcing great talent. Now, as a fast growing scale up, he helps us explore future strategic options. You cannot wish for a better Marketing/Finance Consigliere."
Peter Weinberg & Jon LombardoCo-Founders, Evidenza
Advising Entrepreneurs — client logos
Our Track Record · 1/3

Advising Entrepreneurs
With skin in the game

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Teaching, Coaching, Keynotes & Workshops — client logos
Our Track Record · 2/3

Teaching, Coaching, Keynotes & Workshops

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Paying It Forward — non-profit logos
Our Track Record · 3/3

Paying It Forward

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Press

Notable articles, podcasts and videos on global and local platforms.

CFO.nl
Article·Jul 10, 2026
Adformatie (Netherlands)
Article·Jul 9, 2026
The Brand Builder's Playbook — Ep.1
Podcast·Oct 2025
Pro Magazine — with Jonathan Knowles
Article·Autumn 2025
The Hindu Business Line (India)
Article·Aug 6, 2023